www.au.org.au

esign of visual identity, promotional material, a travelling exhibition and finally an interactive website for this multi-disciplinary arts project based in rural NSW, engaging disadvantaged young people and farming communities in the Murray-Darling region affected by drought and climate change. The website features a forum enabling exchange between and beyond these two diverse groups; a blog component to workshop audio-visual material produced by participants on the ground; as well as more straightforward information and documentation of the project as a whole. In this way the site is envisaged as a key part of the overall project, and indeed crucial to its sustainability once the three-year involvement of Big hart comes to an end.

We also curated, project managed and installed an exhibition at the Griffith Regional Gallery showcasing the mid-term outcomes of the project. The exhibition consisted of a selection of photographs printed as a short-run newspaper at the local rural press, and a live ‘lab’ in the centre of the gallery where young people continued to produce audio-visual material. These photographs were distributed for free during the exhibition and have subsequently travelled with the project for further display at remote community locations












The GOLD Lab installed in the Griffith Regional Art Gallery


Installation detail, Griffith Regional Art Gallery


Some of the photos and quotes rendered on newsprint producing mini-newspapers presenting the project



Early in 2007 we made our first trip to Griffith, where we conducted a workshop with young people to help develop components of the logo and website using photography and digital manipulation techniques.

Our logo design is based around a central “O” showing individual Gold participants reflected in water. Every time the logo appears, the “O” is represented by a different image, drawn from a growing collection of photographs taken by participants themselves, in and around Griffith and other key Gold sites.

his dynamic logo ‘schema’ was conceived of as a way of engaging participants directly with the visual representation of the Gold project. It also enables the logo to reflect the diversity of individuals, perspectives and stories that make up this unique project.


Reflections of people in water were chosen to visualise the project’s aim of encouraging audiences to look at water (and at the Gold participants) in a new light, that is, as a precious and undervalued resource. Water here is presented as something tangible and immediate, responsive to human intervention (fingers rippling the surface) and evoking the alchemy of distortion and transformation.